The programme is subject to final approval by the Hellenic Authority for Higher Education.
It is expected to commence in October 2026.
Increased competitiveness in marketing and branding requires marketing professionals to better understand what consumers think or feel about products and advertising strategies. Recent technological advances opened new insights to obtain valuable information that was previously impossible to collect. Neuromarketing uses neuroimaging technologies to study the brain’s responses to marketing stimuli. In this context, neuromarketing is a complementary scientific approach to analyse and understand the consumers’ behaviour and emotions.
Neuromarketing is a complex, multidisciplinary field that requires knowledge in the fields of brain sciences and neuroscience as well as marketing. Our MSc programme is offering theoretical and practical training in both fields of neuroscience and marketing, with a special focus on Neuromarketing technologies like, EEG, ECG, GSR and Eye-tracking. Upon completion of this programme, students will be able to perform neuroscientific experiments so as to extract valuable information and develop effective marketing strategies. Furthemore, our students will have a working understanding of key functions of the brain and the body relevant to marketing, and especially to persuasion theory and practice.
Applied Neuroscience Lab
Students have the opportunity familiarise themselves with the latest Neuromarketing technologies like, EEG, ECG, GSR and Eye-tracking, all within The University of York Europe Campus’ fully equipped Applied Neuroscience Lab.
Crash Courses
Students at the Postgraduate Level are coming from different educational backgrounds. The Department in order to facilitate their transition offers a series of crash courses so as to make them feel confident before the commencement of the classes.
The MSc in Neuromarketing programme is officially supported by the Neuromarketing Science and Business Association (NMSBA) and the Italian Neuromarketing Association (AINEM).
Neuroscience for Marketing (The Human Brain: Structure, Function and Behaviour)
Consumer Psychology & Neuroscience
On-line Consumer Behaviour
Introduction to Implicit Methods in Marketing
Strategic Brand Management
Digital Marketing Analytics
Neuromarketing Lab
Research Methods for Business
Dissertation or Project Report
Ready to join? Explore the entry requirements and follow our application process to apply for this programme.
Join the programme and begin your study journey with us!
At the University of York Europe Campus, we believe that access to quality education should be within everyone΄s reach. That’s why we offer a range of scholarships and funding opportunities to help you pursue your academic goals.
Our scholarships are awarded based on academic merit, financial need, social factors, and other criteria, and are designed to empower talented individuals and make higher education more accessible.
Important: Please note that you must apply separately for a scholarship or funding opportunity. Submitting an application for admission does not automatically consider you for financial support.
Below you can find the tuition fees for your programme of interest. A registration fee of €390 is submitted along with your application and is paid once at the beginning of your course.
Important Note: Tuition fees are typically payable in installments, as outlined in each student’s offer letter.
Find detailed information on how to apply, eligibility criteria, application deadlines, and other important guidelines for each scholarship and funding opportunity.
If you need further assistance, please contact our local offices abroad or reach out to our Admissions Team. We will be happy to support you.
Neuromarketing graduates pursue a career in companies, neuromarketing counulantices, non-profit organisations and research groups. They can also decide to develop a specific focus in their career following a science, marketing or data path to lead in jobs such as Neuromarketing Researcher, Market Research Analyst, Online Marketing Analyst, Data Analyst.
The Career, Employability, and Enterprise Centre is dedicated to helping students define and achieve their career aspirations. Offering expert guidance on CVs, cover letters, and job interviews, the Centre ensures students are well-prepared for the job market. Through initiatives like the Annual Career Days, we connect students with potential employers, providing valuable opportunities to build professional networks and gain hands-on experience.
Dr Nikolaos Dimitriadis
Professor of Practice
Programme Lead, MSc in Neuromarketing
Dr. Nikolaos Dimitriadis (MBA, PhD) has been applying neuroscience in business and education for over fifteen years. He is an award-winning communications professional, educator and consultant.
He is the co-author of the books “Neuroscience for Leaders: Practical Insights to Successfully Lead People and Organizations” (now in its 2nd edition), translated in several languages around the world, and “Advanced Marketing Management: Principles, Skills and Tools”, both for Kogan Page London.
He spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication, he is a certified neuromarketer and he lectured at the Neuromarketing Manager Program at Hamburg Media School.
He is a highly sought-after speaker and consultant, teaching regularly in MBA and corporate programs around the world. He was voted by the students the best lecturer at the MBA program of the Sheffield University Management School in the UK.
He has worked with major brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, T-Mobile, Trivago, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Microsoft, CISCO, SAP, VMware, Emirates NBD, Raiffeisen Bank, Societe Generale, Credit Agricole, Rauch, Teekanne, USAID, UNICEF and others.
Dr. Dimitriadis has studied more than 6,000 brains in 25 countries for neuromarketing, neuroHR and academic purposes.
In 2017 he co-founded a cutting-edge applied neuroscience startup, Trizma Neuro. Today, he is the Head of Neuro Consulting Services at Optimal HR Group, offering neuro-research, neuro-advisory and neuro-training services.
Dr. Dimitriadis is a strong advocate of brain-based solutions to business and social challenges.
The MSc in Neuromarketing programme is officially supported by the Neuromarketing Science and Business Association (NMSBA) and the Italian Neuromarketing Association (AINEM).
This module explores the psychological foundations of consumer decision-making, blending insights from cognitive psychology, neuroscience, and behavioral economics. Students will examine how consumer judgments, preferences, and behaviors are shaped by cognitive and emotional processes, with a focus on practical applications in marketing, advertising, and sales strategies. The course will also introduce AI-driven marketing techniques such as personalization, nudging, and big data manipulation. Ethical considerations in using neuroscience and AI to influence consumer behavior are integrated throughout, preparing students for the evolving landscape of neuromarketing.
Companies have access to an unprecedented volume and variety of marketing data through websites, social media and ad campaigns. In this module students will learn how analytics and predictive analytics is used in digital marketing, how key performance indicators are set to evaluate what has happened in the past and learn how to provide an assessment of what will happen in the future. The ultimate objective is to form strategies to improve marketing campaigns and develop strategies for optimal performance and ROI and plot cumulative transaction plots to understand the effectiveness of your marketing campaigns.
The module objectives unfold in the spring semester. The purpose of this module is to provide students with the opportunity to independently undertake a research project on a particular topic of their choice. Students will determine an appropriate research question; review the literature on the subject of examination; develop, design and present a research proposal addressing the subject of examination; recruit participants; collect and analyze data.
This module will provide an overview of the fundamental concepts and techniques used in leveraging implicit measures such as Implicit Association Test (IAT), online tools and behavioural methods in order to understand consumer behaviour and enhance marketing strategies. Through this module, students will gain insights into the significance of implicit methods, explore their applications in marketing research and learn how to effectively design and utilise implicit data for optimising marketing campaigns and improving customer engagement.
This module introduces students to the fundamentals of the human brain. The purpose of the module is for students to acquire a wide view of key issues concerning the human brain in relation to its evolution, structure, function and impact on human behaviour. Central debates in the field will be discussed like free will, decision-making, emotions and social interaction. The key learning outcome will be a comprehensive understanding of the human brain based on both a historical perspective and modern thinking in the field.
This module introduces students to the fundamentals of the human brain. The purpose of the module is for students to acquire a wide view of key issues concerning the human brain in relation to its evolution, structure, function and impact on human behavior. Central debates in the field will be discussed like free will, decision-making, emotions and social interaction. The key learning outcome will be a comprehensive understanding of the human brain based on both a historical perspective and modern thinking in the field.
The developments of the World Wide Web, globalisation, access to information and knowledge have made the study of consumer behaviour even more important. There is an absolute need in the area of marketing to examine the new type of consumer, the online consumer. This module examines the new characteristics of the consumer and attempts to compare the ‘traditional’ with the ‘new’. The use of new technologies and their effects on decision making process are analysed. The module examines how consumers think, feel and act regarding social media, online advertising and mobile technologies.
This module aims to familiarise students with a variety of research methods and approaches. Along these lines the module provides essential information on academic presentation, research and writing skills, examines a wide range of research methodologies, both qualitative and quantitative, with reference to their philosophical base and practical application in marketing & management. Moreover, it familiarises students with the development and the composition of a research proposal, the identification of the proper research methodology with regards to research idea, and advances students’ research and analytical skills.
This module addresses issues that relate to the importance of brands, what they represent to consumers and alternative strategies that can be implemented by companies to manage them properly. Although brands may represent invaluable intangible assets, creating and nurturing a strong brand poses considerable challenges. The concept of brand equity can provide students a valuable perspective and a common denominator to interpret the potential effects and tradeoffs of various strategies and tactics for their brands. Strategic brand management involves the design and implementation of marketing programs and activities to build measure and manage brand equity. The three major questions addressed in this module are: How can brand equity be created? How can brand equity be measured? How can brand equity be used to expand business opportunities?
