Dimitrios V. Nikolaidis

Dr. Dimitrios V. Nikolaidis is Associate Professor of Marketing Communications at the University of York Europe Campus, where he has taught since 2001 and previously served as Head of the Business Administration and Economics Department (2010–2017). He holds master’s and doctoral degrees from Temple University, USA, specializing in managing leisure and service organizations. His academic focus includes Innovation and New Product Development, Service Management, and Public Relations. A prolific speaker, he has delivered over 100 guest lectures and keynote talks internationally.

Dr. Nikolaidis brings over 25 years of corporate experience, having held senior roles in media, sports, and education sectors both in the U.S. and Greece. Notably, he was General Manager for Alpha Media Group in Northern Greece and Marketing Director for ARIS Football Club, where he pioneered Corporate Social Responsibility in Greek professional sports. Currently, he is the CEO of Embryolab IVF, one of Europe’s leading human reproduction clinics.

Invited as a guest lecturer or key note speaker

INDICATIVE GUEST Lectures – Presentations

• Developing New Products as a Growth Strategy, 9 May 2013, American University of Tirana, Albania.
• The Hotel and Hospitality Industry: A need for a new direction; a need for a new philosophy, 21 March, 2013, 3^rd Hotel and Hospitality Management Conference, Thessaloniki, GR.
• Developing Effective Employee Communication for Corporate Success, 2 March 2012, American University of Tirana, Albania.
• Development of Effective Communication Strategies, 19 May 2011,  Business Seminar Series, CITY College, Thessaloniki
• Developing a Competitive Advantage through Service Optimization, 17 March 2011, Business Seminar Series, CITY College, Thessaloniki
• Developing a Competitive Advantage through Services Optimization, 12 March, 2011, Hotel & Hospitality Management Conference, Thessaloniki
• Redefining the Communication Strategy: Critical Factors for the Development of an Advertising Campaign, 2 December 2010, Marketing Club of Technological Educational Institute of Thessaloniki
• Redefining the Communication Strategy: Critical Factors for the Development of an Advertising Campaign, 4 November 2010, Business Seminar Series, CITY College, Thessaloniki
• Communicating your Product/Service Effectively, 22 October 2010,  Rogner Hotel, Tirana, Albania
• Communicating your Product/Service Effectively, 16 September 2010, Business Park, Sofia, Bulgaria
• Organizing and Managing Sales, 12 May 2010,  CITY College, Thessaloniki
• The Successful Advertising Campaign, 28 November 2010, Money Show,  Hyatt Regency Thessaloniki
• Workshop on Advertising campaign planning (12 November 2010), CITY College, Thessaloniki
• Managing of Media Organizations, 1 December, 2008,  Aristotle’s University, Thessaloniki
• Sponsorship in Sport and Culture organizations, 16 April 2007, OEEK, Thessaloniki
• Shaping the Successful Company Today, 9 December, 2006,  Money Show, Thessaloniki
• Skills for Professional Success, 9 April, 2005,  CITY College
• Corporate Communication: Theories & Practices(II), 21 March, 2005, Thessaloniki
• Corporate Communication: Theories & Practices(I), 16 December  2004, Thessaloniki
• 2004 Dimensions of Marketing, 15 May, 2004, Hellenic Institute of Marketing, Thessaloniki
• Management of Sporting Organizations, 17 February, 2004), Hellenic Institute of Marketing Thessaloniki
• Analysis of Organizational and Managerial Structures in Professional Teams in US and Europe, 17 May 2003, University of Aristotle, Thessaloniki
• Management: Academic Preparation & Perspectives, April 3 2003, University of Macedonia
• Sponsorship of Sports, 5 October, 2002, ΕΕΔΑ, Thessaloniki
• The Effect of Media in Sports, 24 April 2002, Hellenic Institute of Marketing, Thessaloniki
• The Role of Management in the Industry of Sports, 20 April 2002, FORUM Thessaloniki
• Promotional Licensing and Trademarks, 20 March 2001, Panteion University, Athens

INDICATIVE TRAINING Seminars – Workshops

• SNSPA University, Bucharest, Romania (May 26, 2013) “Customer Satisfaction and Service Quality in the Hotel and Hospitality Industry”
• FiBank, Tirana, Albania (May 9, 2013) “From Customer Satisfaction to Customer Loyalty: From theory to practice”
• EAGLE Mobile, Tirana, Albania (May 9, 2013) “From Customer Satisfaction to Customer Loyalty: From theory to practice”
• UAT University, Tirana, Albania (May 9, 2013) “Developing New Products as a Growth Strategy”
• COCA COLA, Albania, Tirana (May 2012) “Internal Communication as a Key for Success”
• MTEL, Sofia Bulgaria (May 2011)
  • Enhancing Internal Communication
  • Developing Services as a Competitive Advantage
  • The Basics of Marketing Communications
• GLOBAL GREECE, Athens and Thessaloniki (November 2010) “Developing your services as a competitive advantage”

CONSULTING to:

• KRONOS Athletic Centre (2009 to present)
  • Development of the Business plan; monitoring and implementation procedures
  • Strategic Marketing and communication approaches
  • Assessing and Managing Risk is leisure activitie
• DIKEFALOS SPORTS NEWSPAPER (2009 – 2012)
  • Developing the business plan
  • Marketing plan
• RICOH (2011)
  • Distribution plan for the Greek territory
  • Promotional plan

COMMUNITY Involvement

• Involvement in Corporate Social Responsibility plans and projects in all organizations I have worked for.
• Establishment and management of the Community Relations Department in a professional football club with active contribution and impact to many people’s lives.
• Organization of cultural, social, and athletic events.
• Consulting with parents and students for educational issues towards academic improvement and personal development.
• Contributing in youth’s education and career for more than 18 years
• Volunteer in non-profit organizations, youth clubs and athletic academies.
• Organization of seminars against drugs
  • “Safety and Drugs I”, Upper Darby, PA, USA, March 8, 1998.
  • “Safety and Drugs II”, Upper Darby, PA, USA, March 2-3, 1999

Teaching philosophy

“Tell me and I will forget; Show me and I may remember; INVOLVE me and I will understand” (Confucius).

Dr. Nikolaidis has been in education for many years teaching in US and European institution of all levels. He strongly believes that the TEACHER can contribute much in people’s life. Dr. Nikolaidis has also realized that there are certain fundamental elements which define and determine the relationship between the teacher and the students: one is care, another is trust and a third one is good and clear communication.

From time to time he asks the students a simple question which help him much to re-orient in terms of learning and teaching: “What do you expect from a teacher”. It is so simple what students want from a teacher. They want the teacher:
• To be well informed on the subject
• To be next to the students and understand them better
• To create a positive environment in class
• To care about them and to respect the students
• To create an interest and involve us more
• To have good communication with students
• To be cooperative and helpful
• To make to class alive and interesting and funny sometimes.
• To be friendly; with good communication; participation and engagement in class
• To make the class interesting and the students willing to participate
• To encourage; to collaborate with students
• To be creative in teaching

And this is what he is doing all these years! He strongly believes that the teachers’ role is far beyond delivering the theory; their role is much more significant. An educator has an obligation towards society to lead the students in developing good and useful personalities; in learning how to learn, in becoming good professionals with high standards of ethics. Dr. Nikolaidis, in all the modules he teaches, uses innovative delivery methods. He has developed workbooks for every subject so that students in teams have the opportunity to apply what they learn in class. By applying such a method students are highly engaging themselves and they are able to better understand the theoretical framework delivered in class.

Subjects  

• Innvation and New Product and Service Development
• Managing and Marketing of Services
• Public Relations Strategies
• Integrated Marketing Communcations

• Service Quality and Customer Satisfaction
• Sponsorships in Cultural, Sports and Leisure organizations
• Public Relations techniques in SMEs

Book

Nikolaidis, D., (1995) Identification of Core Courses Necessary for the Development of Sport Management Curricula in the European Community: Academicians Vs Practitioners, UMI, Ann Arbor, MΙ, USA.

Book Chapter

Communication, Public Relations and Corporate Social Responsibility in Principles of Management and Marketing, by Alexandris, K., (2011), (ISBN: 978-960-8183-84-1).

Promotional Licensing and Trademarks, in The Economic Impact of Sports, edited by    Papanikos, G., (2004) (ISBN: 960-85411-7-4).

Refereed Journals

Patsiaouras, A., Papanikolaou, Z., Haritonidis, K., Nikolaidis, D., Keramidas, P. (2009). “The use of the person-centered approach for the reduction of the state – trait anxiety in volleyball players”, Athletic Insight, 1, (2), ISSN 1536-0431.

Papanikolaou, Ζ., Nikolaidis, D., Patsiaouras, Α., Trihia, Ε. (2004). “Motivational Factors for Children” Sports Organization  2, (1), pp. 39-42.

Nikolaidis, D., Soulas, D., Papanikolaou, Ζ.., Koliakou, Α. (2004). “Risk Management in Athletics” Sports Organization 2, (1), pp 71-74.

Gissis, I., Nikolaidis, D., Papadopoulos, C. (2004). “Olympische Erziehung:  Anwendungen und Neigungen in den griechischen Schulen mit den Olympischen Spielen des Jahres 2004 als Richtschnur” Sportunterricht, 2, (53), pp. 47-49.

Papanikolaou, Z., Nikolaidis, D., Patsiaouras, A., Alexopoulos, P. (2003). “The freshman experience: High stress – low grades” Athletic Insight, 4, (5).

Nikolaidis, D., Avgerinou, V., Lazou, Α., Papanikolaou, Ζ. (2003). “Functions and Applications of Marketing in Professional Sports” Sports Organization, 1, (2), 148-151.

Nikolaidis, D., (2001). “Professional Sport: Organizational Structures and Administration” Economy and Sports, 1, (1), p. 28-31.

Nikolaidis, D., (1998). “Sponsorship: The link of corporate with sport world ” Sports and Society, 19, p. 96-100.

Refereed Conference Papers

Daya Milcheva, D., Nikolaidis, D. (2013). Improving Internal Service Quality Perceptions in Business to Business. Strategica International Academic Conference, 27-28 June, 2013, Bucharest, Romania.

Mkrtchyan, I., Nikolaidis, D (2013). The Importance of Public Relations Education in Agriculture: Perception of the academics and the students – The Case of Armenia. Strategica International Academic Conference, 27-28 June, 2013, Bucharest, Romania.

Nikolaidis, D., Papanikolaou, Z., Antoniadou, S., Gissis I., (2003). “Professional sport: community relations and the case of a professional soccer club”, 5^th World Congress of Science and Football, April 11-15, 2003, Lisbon, Portugal.

Nikolaidis, D., Papanikolaou, Z., Gissis I., Antoniadou, S. (2003). “Setting the dimensions and the functions of a sport marketing department in Greek soccer teams”, 5^th World Congress of Science and Football, April 11-15, 2003, Lisbon, Portugal.

Nikolaidis, D., Lazou, Α., Papanikolaou, Ζ., Gissis, Ι. (2003). Sports and Risk: Aristotle’s University of Thessaloniki . 6^th Scientific Symposium, 6-7 December 2003, Serres, Greece.

Nikolaidis, D., Antoniadou, S., Koliakou, Α., Athanailidis, Ι., “Analysis of Organizational and Administrative Structures of Professional Sports in  Europe and US”, 11^ο International Conference of Physical Education and Athletics, 16-18 May 2003, Komotini, Greece.

Nikolaidis, D., Antoniadou, S., Koliakou, Α., Athanailidis, Ι., “The Necessity of Developing a Risk Management Plan in Sporting Events”, 11^ο International Conference of Physical Education and Athletics, 16-18 May 2003, Komotini, Greece.

Antoniadou, S., Nikolaidis, D., “The Representation of the Olympic Athlete: The Emerge of a Profesison”, 3^rd International Conference of Panhellenic Association of Sport Economists and Managers,  February 24-26, 2003, School of Economics, Athens, Greece.

Antoniadou, S., Nikolaidis, D., Valvi, L., “The influence of the Olympic Games of 2004 in the Greek corporate attitudes towards sport sponsorship” 3^nd International Conference of Panhellenic Association of Sport Economists and Managers,  February 24-26, 2003, School of Economics, Athens, Greece.

Nikolaidis, D., Antoniadou, S., “Television and media in sports” 2^nd International Conference of Panhellenic Association of Sport Economists and Managers,  February 26 2002, School of Economics, Athens, Greece.

Antoniadou, S., Nikolaidis, D., “Sport sponsorship: Objectives and motives affecting sponsorship selection by Greek corporate sponsors”, 2^nd International Conference of Panhellenic Association of Sport Economists and Managers,  February 26 2002, School of Economics, Athens, Greece.

Antoniadou, S., Nikolaidis, D., “Sport Sponsorships in Greece: A Study of the Corporate Sponsors”, 3^ο National Conference of the Hellenic Association of Sports Management, 4-6 October 2002,Thessaloniki.

Nikolaidis, D., Tzetzis G., Antoniadou, S., “The influence of Media in the Evolution of Sports ”, 3^ο National Conference of the Hellenic Association of Sports Management, 4-6 October 2002, Thessaloniki.

Nikolaidis, D., “Promotional licensing and trademarks”, 1^st International Conference of Panhellenic Association of Sport Economists and Managers, February 19-20 2001, School of Economics, Athens, Greece.

Non-Refereed Abstracts, Reports & other Publications

Trends in Education, pp. 80-81, The Bridge, School Magazine, Spring 2013, Bucharest, Romania

Speaking Metaphorically: An Alternative Way to Increase Students’ Engagement,  6th Annual Teaching and Learning Conference,  University of Sheffield, 9 January 2012

Nikolaidis, D., “Ill and Demoted the Greek Football”, Newspaper “Athlitiki Makedonias Thrakis, Issue Number 3741, page 6, 7  October 2002.

Nikolaidis, D., “Organization and Promotion of the Athletic Product”, Newspaper ΠΡΩΤΑΘΛΗΤΗΣ,  Issue Number 996, page 2, 10 July 2001.

Nikolaidis, D., “Sport management: Preparation and Perspectives”, Sportime, Issue Number 736, page 11, 13 July1996.

Invited as a guest lecturer or key note speaker

INDICATIVE GUEST Lectures – Presentations

• Developing New Products as a Growth Strategy, 9 May 2013, American University of Tirana, Albania.
• The Hotel and Hospitality Industry: A need for a new direction; a need for a new philosophy, 21 March, 2013, 3^rd Hotel and Hospitality Management Conference, Thessaloniki, GR.
• Developing Effective Employee Communication for Corporate Success, 2 March 2012, American University of Tirana, Albania.
• Development of Effective Communication Strategies, 19 May 2011,  Business Seminar Series, CITY College, Thessaloniki
• Developing a Competitive Advantage through Service Optimization, 17 March 2011, Business Seminar Series, CITY College, Thessaloniki
• Developing a Competitive Advantage through Services Optimization, 12 March, 2011, Hotel & Hospitality Management Conference, Thessaloniki
• Redefining the Communication Strategy: Critical Factors for the Development of an Advertising Campaign, 2 December 2010, Marketing Club of Technological Educational Institute of Thessaloniki
• Redefining the Communication Strategy: Critical Factors for the Development of an Advertising Campaign, 4 November 2010, Business Seminar Series, CITY College, Thessaloniki
• Communicating your Product/Service Effectively, 22 October 2010,  Rogner Hotel, Tirana, Albania
• Communicating your Product/Service Effectively, 16 September 2010, Business Park, Sofia, Bulgaria
• Organizing and Managing Sales, 12 May 2010,  CITY College, Thessaloniki
• The Successful Advertising Campaign, 28 November 2010, Money Show,  Hyatt Regency Thessaloniki
• Workshop on Advertising campaign planning (12 November 2010), CITY College, Thessaloniki
• Managing of Media Organizations, 1 December, 2008,  Aristotle’s University, Thessaloniki
• Sponsorship in Sport and Culture organizations, 16 April 2007, OEEK, Thessaloniki
• Shaping the Successful Company Today, 9 December, 2006,  Money Show, Thessaloniki
• Skills for Professional Success, 9 April, 2005,  CITY College
• Corporate Communication: Theories & Practices(II), 21 March, 2005, Thessaloniki
• Corporate Communication: Theories & Practices(I), 16 December  2004, Thessaloniki
• 2004 Dimensions of Marketing, 15 May, 2004, Hellenic Institute of Marketing, Thessaloniki
• Management of Sporting Organizations, 17 February, 2004), Hellenic Institute of Marketing Thessaloniki
• Analysis of Organizational and Managerial Structures in Professional Teams in US and Europe, 17 May 2003, University of Aristotle, Thessaloniki
• Management: Academic Preparation & Perspectives, April 3 2003, University of Macedonia
• Sponsorship of Sports, 5 October, 2002, ΕΕΔΑ, Thessaloniki
• The Effect of Media in Sports, 24 April 2002, Hellenic Institute of Marketing, Thessaloniki
• The Role of Management in the Industry of Sports, 20 April 2002, FORUM Thessaloniki
• Promotional Licensing and Trademarks, 20 March 2001, Panteion University, Athens

INDICATIVE TRAINING Seminars – Workshops

• SNSPA University, Bucharest, Romania (May 26, 2013) “Customer Satisfaction and Service Quality in the Hotel and Hospitality Industry”
• FiBank, Tirana, Albania (May 9, 2013) “From Customer Satisfaction to Customer Loyalty: From theory to practice”
• EAGLE Mobile, Tirana, Albania (May 9, 2013) “From Customer Satisfaction to Customer Loyalty: From theory to practice”
• UAT University, Tirana, Albania (May 9, 2013) “Developing New Products as a Growth Strategy”
• COCA COLA, Albania, Tirana (May 2012) “Internal Communication as a Key for Success”
• MTEL, Sofia Bulgaria (May 2011)
  • Enhancing Internal Communication
  • Developing Services as a Competitive Advantage
  • The Basics of Marketing Communications
• GLOBAL GREECE, Athens and Thessaloniki (November 2010) “Developing your services as a competitive advantage”

CONSULTING to:

• KRONOS Athletic Centre (2009 to present)
  • Development of the Business plan; monitoring and implementation procedures
  • Strategic Marketing and communication approaches
  • Assessing and Managing Risk is leisure activitie
• DIKEFALOS SPORTS NEWSPAPER (2009 – 2012)
  • Developing the business plan
  • Marketing plan
• RICOH (2011)
  • Distribution plan for the Greek territory
  • Promotional plan

COMMUNITY Involvement

• Involvement in Corporate Social Responsibility plans and projects in all organizations I have worked for.
• Establishment and management of the Community Relations Department in a professional football club with active contribution and impact to many people’s lives.
• Organization of cultural, social, and athletic events.
• Consulting with parents and students for educational issues towards academic improvement and personal development.
• Contributing in youth’s education and career for more than 18 years
• Volunteer in non-profit organizations, youth clubs and athletic academies.
• Organization of seminars against drugs
  • “Safety and Drugs I”, Upper Darby, PA, USA, March 8, 1998.
  • “Safety and Drugs II”, Upper Darby, PA, USA, March 2-3, 1999