Dr. Nikolaos Dimitriadis is an award-winning communications expert, educator, and consultant specializing in applied neuroscience. He has scanned over 6,500 brains across 25 countries for Neuromarketing and NeuroHR purposes and has collaborated with leading global brands such as IBM, Nestlé, Coca-Cola, Microsoft, and IKEA. He is Head of Neuro Consulting Services at Optimal HR Group (Athens) and a certified Neuromarketer. A TEDx speaker and contributor to the Hamburg Media School’s NeuroMarketing Manager Program, Dr. Dimitriadis champions Brain-Based Communication.
He holds a PhD and MBA from The University of Sheffield and serves as Professor of Practice at The University of York Europe Campus, where he leads the MSc in Neuromarketing. He is also Visiting Professor at the University of Ljubljana and Chairman of the People Committee at the World Innovation and Change Management Institute (Geneva). Dr. Dimitriadis co-founded Neurogenesis, Greece’s Applied Neuroscience Club, and recently helped launch the wellbeing.ai startup in Belgium.
