Chrysopigi Vardikou

I am in this world to constantly grow and help others grow:

As a University Lecturer, I empower students to create their professional path and to discover knowledge for themselves. As a Marketing Manager, the footprint I want to leave is to support the growth of small business with ethical leaders. I also try to help the people working with me GROW professionally and personally. As a Researcher, I want to understand the cognitive processes that are enabled in advertising As a human being, I am trying to spread awareness about mobbing at work through NO MOBBING ASSOCIATION (nomowo.org) which I founded back in 2019

In the meantime, I try to grow as a person, to get out of my comfort zone, to explore new fields.

Chrysopigi Vardikou has been teaching marketing modules since 2013. She has taught in undergraduate and postgraduate studies and professional diplomas.

• Digital marketing
• Online consumer behaviour
• Digital advertising
• Social media
• Purchase intention
• Brand management.

ORCID profile: Research, scholarship, and innovation activities

Journal articles

Vardikou, C., Konidaris, A., Koustoumpardi, E., & Kavoura, A. (2025). Emojis in Marketing and Advertising: A Systematic Literature Review. Behavioral Sciences, 15(11), 1490. https://doi.org/10.3390/bs15111490

Note: The “Behavioral Sciences Journal” is indexed in Scopus, and has a Citescore of 3.1 and an Impact Factor of 2.5 in November 2025.

Vardikou, C., Konidaris, A., & Kavoura, A. (2025). Nudges in email marketing campaigns: The role of the authority principle and time-sensitive dynamics. Electronic Commerce Research and Applications, 101534.

Note: The “Electronic Commerce Research and Applications” is indexed in Scopus and in the ABS list (Q2) and has a Citescore of 10.3 and an Impact Factor of 6.3 in November 2025.

Conference articles

Vardikou, C., Montessantou, M.D., Kallinikou, E., Koustoumpardi, E., Konidaris, A., Kavoura, A. (2025). The Role of Fear of Missing Out (FoMO) on Consumer’s Decision-Making in Email Marketing Campaigns. In: Kavoura, A., Briciu, VA., Briciu, A. (eds) Strategic Innovative Marketing and Tourism. ICSIMAT 2024. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-81962-9_95

Vardikou, C., Konidaris, A., & Moridis, C. (2023). Emojis and user engagement in Meta ads: Mind the semantic congruency. 21st International Conference on Research in Advertising (ICORIA) 2023, Bordeaux, France.

Vardikou, C., & Konidaris, A. (2023). Viral marketing: A case study from LinkedIn. Envisioning the Future of Communication – Conference Proceedings, 1(1).

Konidaris, A., Stellatou, O., Polykalas, S. E., & Vardikou, C. (2022). Predictive SEO for tourism websites through transformer keyword identification. In Transcending borders in tourism through innovation and cultural heritage (pp. 853-865). Springer. https://doi.org/10.1007/978-3-030-92491-1_53