Chrysopigi Vardikou

I am in this world to constantly grow and help others grow:

As a University Lecturer, I empower students to create their professional path and to discover knowledge for themselves. As a Marketing Manager, the footprint I want to leave is to support the growth of small business with ethical leaders. I also try to help the people working with me GROW professionally and personally. As a Researcher, I want to understand the cognitive processes that are enabled in advertising As a human being, I am trying to spread awareness about mobbing at work through NO MOBBING ASSOCIATION (nomowo.org) which I founded back in 2019

In the meantime, I try to grow as a person, to get out of my comfort zone, to explore new fields.

Chrysopigi Vardikou has been teaching marketing modules since 2013. She has taught in undergraduate and postgraduate studies and professional diplomas.

• Digital marketing
• Online consumer behaviour
• Digital advertising
• Social media
• Purchase intention
• Brand management.

Konidaris, A., Stellatou, O., Polykalas, S. E., & Vardikou, C. (2022). Predictive SEO for tourism websites through Transformer keyword identification. In Transcending borders in tourism through innovation and cultural heritage (pp. 897-912). Springer, Cham. https://doi.org/10.1007/978-3-030-92491-1_53

Vardikou, C., Moridis, C., & Konidaris, A. (2023). Emoji’s and user engagement in Meta ads: Mind the semantic congruency. 21st International Conference on Research in Advertising (ICORIA) 2023, Bordeaux, France.

Vardikou, C., & Konidaris, A. (2023). Viral marketing: A case study from LinkedIn. Envisioning the Future of Communication, Kastoria, Greece. https://doi.org/10.12681/efoc.5339

Vardikou, C., Konidaris, A., & Kavoura, A. (n.d.). Nudges in email marketing campaigns: The role of the authority principle and time-sensitive dynamics. SSRN. https://doi.org/10.2139/ssrn.5070212