Chris Liasidis

Chris Liasidis is an associate professor of the Business Administration and Economics Department of CITY College, University of York. He worked as a senior auditor for ROBSON RHODES – Chartered Accountants and as a consultant engineer for THE BEINHAM MEIKEL PARTNERSHIP, in the UK. Chris Liassidis also has extensive experience in the Property Development sector and a 29-year teaching experience in Business Studies. Recently, he has participated in two EU funded research projects. He is also acting as a consultant for STEROPAL SA., MED, Ammon Zeus Hotel, F-Net, Ramada Hotels, and other organizations. Research Interests: Business Strategy, Operations Management, Project Management, International Marketing, Marketing of Tourism, Service Quality, Customer Satisfaction, Retail Marketing, Advertising. Integrated Marketing Communications. Some indicative seminars that are delivered by C. Liasidis are:

• Lifestyle and Consumer Behaviour
• Gamification
• Appeals in Advertising/communications
• Product Placement
• Sales Techniques
• Employer Branding

In 2021 he was awarded by the university the:

Teaching Achievement and Excellence Award 2019-20

• Marketing Management Strategies
• Operations Management
• Sales Management and Techniques
• Retail Marketing
• Advertising and Sales Promotion Management
• Business Strategy
• Developing Market Presence

• International Marketing
• Marketing of Tourism
• Service Quality Perception
• Customer Satisfaction
• Advertising
• Integrated Marketing Communications

Glaveli, N., Manolitzas P., Vouzas, F. K., Liasidis, C. (2023). Developing a sustainable work environment for substitute teachers: A multi-criteria job satisfaction approach. Sustainability Journal, 15(2), 1154.

Glaveli, N., Manolitzas, P., Palamas, S., Liasidis, C. and Grigoroudis, E. (2022). Breaking the curse: extracting strategic directions for hotel industry in Wuhan from TripAdvisor quantitative rating. Anatolia International Journal of Tourism and Hospitality Research.