Dr. Elina Ketikidi Gerakis delivered a guest lecture organised in collaboration with the Faculty of Psychology at AAB College
Dr. Elina Ketikidi Gerakis, Lecturer at our School of Business delivered a guest lecture organised in collaboration with the Faculty of Psychology at AAB College, the largest private higher education institution in Kosovo recognized for its dynamic academic environment and strong commitment to international cooperation. Themed “Neuroscience meets marketing: Understanding how the brain drives decisions.” the lecture was delivered in hybrid format.
Dr Ketikidi Gerakis shared insights from contemporary research on how attention, emotion and neural processes influence decision-making in digital environments.
