An insightful presentation for our postgraduate students by Ms. Georgia Moschotoglou.
As part of the Master’s in Neuromarketing module “Introduction to Implicit Methods in Marketing”, led by Dr. Elina Ketikidis, the University of York Europe Campus had the pleasure of hosting Ms. Georgia Moschotoglou from UNIR | Universidad Internacional de La Rioja as a guest speaker.
Ms. Moschotoglou delivered an insightful presentation titled “Application of Neuromarketing in Greek Society: The Case of Dior and Lancôme.”
In today’s highly competitive luxury perfume market, capturing consumer attention and building emotional connections is a significant challenge. The lecture explored how Dior and Lancôme advertisements engage Greek audiences, analysing emotional responses and brand perception through an integrated neuromarketing and qualitative research framework.
The presentation highlighted how neuroaesthetic elements can enhance consumer engagement, emotional resonance, and long-term brand impact, offering valuable insights into how luxury brands are experienced, interpreted, and remembered by consumers.
The session provided students with a practical, real-world perspective on the application of neuromarketing tools in contemporary marketing strategy, enriching their academic learning with industry-relevant expertise.
