Διεθνή περιοδικά με κριτές:
Maglaras, V., Kapoulas, A., Xharavina, N.,and Miaoulis, G. (2023). Insights on Metrosexuality and Consumption for Marketers in South-East Europe. International Journal for Market Research. 65 (5). p.622-641
Xharavina, N., Kapoulas A., and Miaoulis G. (2020) Netnography as a marketing research tool in the fashion industry in South East Europe. International Journal of Market Research, 62 (4), p. 499-515
Karatzas, S., Kapoulas, A., and Priporas, C. (2019) Consumers’ Perceptions on Complexity and Prospects of Ethical Luxury: Qualitative Insights from Taiwan. Australasian Marketing Journal, 27 (4), p. 224-232
Priporas. C., Kamenidi, Kapoulas,A., Papadopoulou,F (2015) Counterfeit purchase typologies during an economic crisis. European Business Review, 27(1), p. 2-19
Kapoulas A. And Ratković D. (2015) E-CRM dilemmas in developing markets: The case of a tourism company in Serbia. European Journal of Tourism Research. 9(1), p. 24-40
Missopoulos, F., Mitic, M., Kapoulas, A., Karapiperis, C., (2014) Uncovering Customer Service Experiences with Twitter: the case of Airline Industry. Management Decision, 54 (4), p.705-723
Kapoulas, A., and Mitic, M., (2012) Understanding the Challenges of Qualitative Research: Rhetorical Issues and Reality Traps. Journal Qualitative Market Research: An International Journal, 15 (4), p. 354-368
Mitic , M. and Kapoulas, A (2012) Understanding the role of social media in bank marketing. Marketing Intelligence and Planning, 30 (7), p. 668-686
Kapoulas, A, Ellis, N., Murphy, W., (2004) The voice of the customer in e-banking relationships. Journal of Customer Behaviour, 3 (1), p.27-51.
Kapoulas, A., Murphy, W., Ellis, N., (2002), Say Hello, Wave Goodbye: Missed Opportunities for Electronic Relationship Marketing within the Financial Services Sector? International Journal of Bank Marketing, 20 (7), p.302-310.
Συμμετοχή σε διεθνή συνέδρια με κριτές:
Saltaris, I., Charalambidis, A., and Kapoulas, A. (2024) How does the utilization of artificial intelligence in digital marketing affects retention within the hotel industry in Greece? 17th Annual Conference of the EuroMed Academy of Business Global Business Transformation in a Turbulent Era September 11th -13th 2024 Pisa, Italy
Lenakaki, M., Kapoulas. A., and Edu, T. (2024) Explore the influence of digital Marketing in the environmental reverse socialization of their family: A comparative study between Greece and Germany. 17th Annual Conference of the EuroMed Academy of Business Global Business Transformation in a Turbulent Era September 11th -13th , 2024 Pisa, Italy
Xharavina, N., Kapoulas, A., and Oates, C (2023) Implementation oF Corporate Social Responsibility in Fashion SME’s in Kosovo: Managers’ perspective 16th Annual Conference of the EuroMed Academy of Business Business Transformation in Uncertain Global Environments September 27th-29th, 2023 Vilnius, Lithuania
Lapouridou A. and Kapoulas, A. (2023) The Role of Higher Education Institutions in Greece Crafting the New Socially Responsible Generation. 16th Annual Conference of the EuroMed Academy of Business Business Transformation in Uncertain Global Environments September 27th-29th, 2023 Vilnius, Lithuania
Xharavina, N., Kapoulas, A., and Oates, C (2022) Perceptions of SME consumers about CSR: Insights from Greece and Kosovo. The10th International Conference on Contemporary Marketing Issues. Naxos 8th -10th of July
Xharavina, N., Oates, C., and Kapoulas, A. (2022) Perceptions of Greek consumer about CSR: a Nethnographic Research. European Social Marketing Conference, Thessaloniki 22nd -24th of June Thessaloniki
Damkou, S and Kapoulas, A. (2021) A Extending the Concept of Pester Power by Investigating Young Adults and their Parents: The Case of Life Long Pesters in Balkans. The 14th Annual Conference of the EuroMed Academy of Business “Contemporary Business Concepts and Strategies in the new Era” September 22nd -23rd, 2021
Xharavina, N., and Kapoulas, A., (2019)“Finding the Way Out of the Netnography Maze – Basic Steps of Conducting Netnography: The Tale of New Researchers in the Field”. THE 12TH ANNUAL EUROMED ACADEMY OF BUSINESS (ΕΜΑΒ) CONFERENCE :Business Management Theories and Practices in a Dynamic Competitive Environment September 18th -20th of September Thessaloniki
Giannakopoulos, C., and Kapoulas, A. (2019) EXPLORING TECHNOLOGICAL ADVANCEMENTS DILEMMAS & RELATIONSHIP MARKETING PRACTICES IN THE PHARMACEUTICAL INDUSTRY OF GREECE. THE 12TH ANNUAL EUROMED ACADEMY OF BUSINESS (ΕΜΑΒ) CONFERENCE :Business Management Theories and Practices in a Dynamic Competitive Environment September 18th -20th of September Thessaloniki
Gubatova Z., Kapoulas, A., Cheng, R., (2017) Building brand loyalty through Social Media in economic crisis: a gender and Gen Y perspective of SEE luxury fashion consumers, Annual Euromed Academy of Business Conference: Rome Italy
Konstantinov, D., Kapoulas, A., Priporas, C.V. (2014) How Marketers in Bulgaria Fight the Parallel Import Phenomenon: The Usage of Non-Pricing Strategies.7th Annual Euromed Academy of Business Conference: The Future of Entrepreneurship, Kristiansand, Norway
Cvetanovski, I and Kapoulas, A., (2013) CRM performance optimization and customer base augmentation through innovation and building strong affective commitment with customers vis-a-vis behavioral commitment South East European Doctoral Student Conference
Mitic, M., and Kapoulas, A., (2012) Insights on the social media uptake by retail banks in the South-East Europe. International Conference of Contemporary Marketing issues, Thessaloniki
Mitic, M., and Kapoulas, A., (2011) Social Media Engagement of Retail Banking Orgnisations in SEE: Analysis of Online Presence and Web 2.0 Initiatives. 6th South East European Doctoral Student Conference, Thessaloniki
Kapoulas A., and Mitic M., (2010) The Voyage of Qualitative Researcher: Insights on the Experience of Interpretivism in Marketing Research” EuroMed Conference. Nicosia, Cyprus
Mitic, M., & Kapoulas, A. (2010). Web 2.0 Communications in RM Practice of Financial Service Institutions: Exploring the Opportunities and Challenges for Retail Banking in SEE Region. 3rd Annual EuroMed Conference of the EuroMed Academy of Business,
Mitic, M., & Kapoulas, A. (2010). Scope for Implementing Web 2.0 Communications in RM Strategies by Financial Institutions: Opportunities for South-Eastern Europe. In Proceedings Of the 5th Annual South East European Doctoral Student Conference
Kapoulas, A., and Cvetanovski, I., (2009) Enhancing and Establishing Strong Relationships with Customers: The case of the Banking Sector in FYROM. EuroMed Conference. Solerno Italy
Kapoulas, A., (2008) Adopting Electronic Relationship Marketing within the Financial Services Sector Managerial Irresolutions. EuroMed Conference. Marseilles France
Kapoulas, A., and Mayer, R., (2004) In search of the Holy Grail! An investigation into the extent that electronic media networks (EMN) and e-banking are impacting on customer relationship management in the financial services sector. Academy of Marketing Conference competitive paper proceedings Cheltenham
Kapoulas, A., Murphy, W., Ellis, N., (2002), Say Hello, Wave Goodbye: Missed Opportunities for Electronic Relationship Marketing within the Financial Services Sector? Academy of Marketing Conference Competitive Paper Proceedings Nottingham. Η εργασία κέρδισε το βραβείο για την καλύτερη εργασία στις χρηματοοικονομικές υπηρεσίες στην Ακαδημία Μάρκετινγκ του Ηνωμένου Βασιλείου.
Kapoulas, A., & Ellis, N., (2001) Title: Relationship Marketing (RM): The use of Electronic Media Networks (EMN) in the UK financial Services Sector. Academy of Marketing Doctoral Colloquium Proceedings Cardiff 2001.
